wow project

Project

During the events I cover as a photographer, there are always moments that slip past the official record: a gesture in the crowd, an athlete's focus seconds before competing, an expression that tells its own story.

I choose a few of these moments, print them on the spot, and hand them — in person — to the people who lived them. No warning, no cost, no commercial purpose.

It's simply a way of giving back an instant that would otherwise be lost.

How it works

Every printed photograph comes with a small sticker carrying a unique QR code. This code leads to a private page created exclusively for that photograph. It isn’t listed anywhere on this site, doesn’t appear in search results, and isn’t shared with anyone else.

The QR code is the key — only the person who receives the photograph in hand knows where to access the page and can download the digital image.

With your permission, I will publish the photograph on this page so that everyone can follow and be part of this initiative.

Share your photograph on your social media and tag @pedro_r_coelho. 📸

A few moments from this project

PEDRO R. COELHO

press@prcoelho.pt