wow project

Project

During the events I cover as a photographer, there are always moments that slip past the official record: a gesture in the crowd, an athlete's focus seconds before competing, an expression that tells its own story.

I choose a few of these moments, print them on the spot, and hand them — in person — to the people who lived them. No warning, no cost, no commercial purpose.

It's simply a way of giving back an instant that would otherwise be lost.

How it works

Every printed photograph comes with a small sticker carrying a unique QR code. That code leads to a private page made just for that photo — it isn't listed anywhere on this site, doesn't show up in search results, and isn't shared with anyone else. It's a key that only the person who received the photo in hand has.

On that page, you can view your photograph and keep a copy for yourself.

If you have a sticker with a QR code, point your phone's camera at it — it will take you straight to your personal page.

PEDRO R. COELHO

press@prcoelho.pt